Why mass marketing will not work on Gen Z – it’s all about subcultures
14.3 million Gen Z users. The subcultures in this category are streetwear gamers and gamer girls – think a mishmash of MTV, esports,...
Search
SEO and why it is important
Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic...
How to Determine Your Customers’ Pain Points For Inbound Marketing
When you are implementing an inbound marketing strategy, you are going to need to have plenty of content. It is this content that informs...
Content and Content Marketing Are Not the Same. Here's How to Frame the Top 11 Content Formats.
On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form. This...
Snapchat, Introducing Brand Profiles
Last year Snapchat launched “Public Profiles” for Creators and Shows to give key partners a unique identity and home for permanent...
7 little things that will impress your boss while working remotely
The new world of working from home is so fresh for many employees across the country—and trying to navigate proper work from home...
Marketing During an Economic Slump
Often, tragedy will spark triumph, if given the right tools to move forward. For small businesses, law firms, and the like, the same...