Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.It is no secret that SEO is a complex and ever-changing field, which can be difficult to keep up with as a business owner or marketing manager. However, it is still important to have a basic understanding of the concept in order to make sure your website is set up for success.Here is a basic overview of SEO and what it entails:When someone wants to find something online, they “google it.” Google is the most popular search engine, handling over 3.5 billion searches per day. In order to ensure your website appears as a top result for relevant searches, your site must be properly optimized.Google’s algorithms are constantly changing, but there are a few key elements that remain important for SEO success:-Relevancy: Your website must be about the same thing as the searcher’s query. For example, if someone searches for “vegan recipes,” your website should be about vegan recipes.-Keywords: Google looks for specific words and phrases (known as “keywords”) to determine what a website is about. In the example above, “vegan recipes” would be a keyword.-Backlinks: Backlinks are links from other websites to your website. Google sees backlinks as “votes” for your website, which helps to boost your ranking.SEO is important because it can help your website rank higher in Google search, which can lead to more web traffic and potential customers.It is important to note that SEO is just one part of a larger digital marketing strategy. In order to truly succeed online, you should also focus on other areas such as content marketing, social media, and email marketing.