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Embracing African Pop Culture In Global Marketing And Advertising
Africa, the birthplace of humanity, has always been a source of fascination for the Western world. Whether it's as a subject of...

Frank Lowe
Sep 17, 20234 min read


Cost-Effective Marketing Strategies for Small Businesses: How to Boost Your Local Presence
Marketing for small businesses can be challenging, especially when you're operating on a limited budget. However, with the right...

Frank Lowe
Jun 8, 20233 min read
Why mass marketing will not work on Gen Z – it’s all about subcultures
14.3 million Gen Z users. The subcultures in this category are streetwear gamers and gamer girls – think a mishmash of MTV, esports,...

Frank Lowe
Oct 13, 20222 min read
SEO and why it is important
Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic...

Frank Lowe
Oct 6, 20222 min read
How to Determine Your Customers’ Pain Points For Inbound Marketing
When you are implementing an inbound marketing strategy, you are going to need to have plenty of content. It is this content that informs...

Frank Lowe
Sep 11, 20202 min read


Content and Content Marketing Are Not the Same. Here's How to Frame the Top 11 Content Formats.
On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form. This...

Frank Lowe
Aug 21, 20205 min read


Snapchat, Introducing Brand Profiles
Last year Snapchat launched “Public Profiles” for Creators and Shows to give key partners a unique identity and home for permanent...

Frank Lowe
Jul 16, 20202 min read


7 little things that will impress your boss while working remotely
The new world of working from home is so fresh for many employees across the country—and trying to navigate proper work from home...

Frank Lowe
Jul 9, 20203 min read


Marketing During an Economic Slump
Often, tragedy will spark triumph, if given the right tools to move forward. For small businesses, law firms, and the like, the same...

Frank Lowe
Jul 7, 20203 min read
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